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Top 8 Video Marketing Trends In 2021

Video Marketing Benefits

If you’re running an e-commerce website or a business, then you recognize just how important it’s to stay up with the newest Top 8 Video Marketing Trends In 2021. It make sure you to carry a step before your competitors.

In modern digital age, consumers are watching more and more videos to make sure you’re reaching your audience the maximum amount as possible, video marketing should definitely have an area within your online marketing strategy.

But merely producing video after video isn’t enough. you  using flash loans for profit would like to also understand the what, the how, and therefore the why of video marketing, which incorporates knowing about the present video trends.

If you’re looking to desire up to hurry on the highest video trends, look no further. during this article, we’ll present to you the highest ten video marketing trends you would like to understand about in 2021.

Let’s get straight thereto .

video editing and motion graphics

Video Usage in 2021

 One of the foremost important video marketing trends pertains to its usage.

According to recent research, as many as 85 percent of companies have used video marketing in a method or another in 2022 this is often a 24 decimal point increase from just five years earlier in 2016, during which just 66 percent of companies used video for marketing.

Of the companies that use video marketing in 2021, nearly all (99 percent) say they decide to continue doing so (Wyzowl, 2021).

That’s not all quite nine in ten (92 percent) regard it as an “important” a part of their overall marketing strategy, which may be a testament to the effectiveness of video.

If you’re getting to hop on the newest Top 8 Video Marketing Trends In 2021, you would like to understand what marketers are producing videos for. Currently, the highest video trends include explainer videos, which nearly three in four (72 percent) of marketers create, presentation videos (49 percent), testimonial videos (48 percent), and sales videos and video ads (42 percent each).

The Live Stream Boom on Mobiles

But just what sorts of videos are hot? By the looks of it, live streaming is about to be one among the foremost popular video marketing trends in 2021.

The numbers say it all—in 2021, the typical US consumer will have a mean of 9.5 video streaming apps installed on their mobile phones.

Considering that users have, on the average around 80 apps installed on their phones this suggests that quite one-tenth of those apps are video streaming apps.
If you would like further proof of this video marketing trend, let’s take a glance at its growth figures the newest statistics show that the worldwide streaming market has been growing rapidly in recent years.

In 2021, the market was worth $161.37 billion, a whopping 55 percent year-over-year increase from its value of $104.11 billion in 2020 (What’s New in Publishing, 2020). Analysts predict the world will still grow in 2022 and be one among the most well liked video marketing trends of the year.

More Short-Form Micro Videos

Live streaming aside, micro videos also will still trend as we enter 2022.

This video marketing trend has been spurred by the recent launch of Instagram Reels in August 2021 and therefore the continuous growth of Shorts Video on YouTube.

There are a couple of rumors around Instagram’s plans to further develop Reels. These include possible monetization opportunities for content creators, enhanced video editing tools, an improved look, and therefore the ability to sell products and services directly on Reels.

If these prove true, we will definitely expect to ascertain greater adoption of Instagram Reels in 2021.

To win at video marketing in 2021, micro videos, short-form, fast-paced, and energetic videos are certainly among the foremost popular video marketing trends to specialize in when planning your 2022 marketing campaign.

Develop Strategy to build leads

Top Video Trends: User-Generated Video Content

User-generated content plays a key role in marketing strategies and video content is not any exception to the present. In fact, user-generated video content ranks among the highest video marketing trends in 2021.

Its effectiveness in attracting users and keeping them engaged is obvious. User-generated videos on YouTube receive up to 10 times as many views as branded content. That’s not all: studies show that users who land on a site via UGC spend twice the maximum amount time on the location.

User-generated video content also does a way better job of converting users into sales the probabilities of those users arriving on an e-commerce site via a video UGC and completing a sale also are 184 percent higher and these users also spend 45 percent more.

This is particularly effective in industries that are heavily driven by user opinions, including travel and health and wonder.

But whether or not your business operates in these industries, user-generated video content is certainly something you ought to be incorporating into your video marketing strategy in 2021.

More Online Training and Educational Videos

Not only has the Corona Virus pandemic forced employees to figure from range in 2020, but students even have had to adapt as classes take a digital turn quite one billion students worldwide from primary schools to universities are now learning from home.

That said one among the most important video marketing trends of 2021 has got to do with e-learning. Already, the e-learning market is experiencing an enormous surge, growing by 42.3 percent year-over-year in 2021. This massive growth will take its market price to just about half a billion this year.

Online learning and academic videos were already on the way to shape the video marketing trends of 2021. Even before COVID-19, the e-learning market was set to grow at a compounded annual rate of growth of 11.6 percent between 2020 and 2027.

Higher Retention Increase in Customer

Video Advertising Growth Top 8 Video Marketing Trends In 2021

If you would like further proof of the expansion of video marketing in 2021, let’s take a glance at some digital video ads expenditure figures.

In 2021, Video Ad spend within the US hit $10.65 billion this is often expected to extend by 13 percent to $12.24 billion in 2022.

The growth of video advertising is additionally not showing any signs of stopping. This figure is forecast to continue rising over subsequent few years and reach $12.66 billion by 2024. In other words, within the eight years from 2017 to 2024, brands’ expenditure on video ads within the us will grow by a whopping 41.9 percent.

This means that competition for video ad space is going to be fierce. If you would like to shine at it and be before others, you’ll get to get a hop on the newest video marketing trends now.

Video Marketing Trends: Keep Investing in Video Marketing

Just what are the drivers behind these video marketing trends in 2021? For starters: a sufficiently high ROI (return on investment).

This is such a lot in order that nearly nine in ten (89 percent) video marketers agree that videos produce an honest return on their.

In fact, 80 percent of them say that their video marketing efforts have directly resulted in increased sales, and 83 percent also say they’re getting more leads. These aside, video marketing has also helped quite 80 percent of marketers increase website traffic, time spent on their websites, and users’ understanding of their product or service.

Given these impressive stats, it should come as no surprise, then, that an enormous majority of video marketers (95 percent) decide to either maintain or increase their investment in video marketing going forward.

shoppable video ads

The Rise of Shoppable Videos

As e-commerce grows, more and more brands are beginning to create seamless shopping experiences for consumers one among the newest video marketing trends during this regard is that the rise of shoppable videos.

Shoppable videos provide interactive experiences for buyers because it allows them to get the merchandise being advertised within the video ad directly from the content. This does away with having to look for the merchandise seen within the ad, which makes for a faster and easier purchase.

This will be one among the most well liked video marketing trends not only in 2021 but beyond. Already, engagement rates of shoppable videos, particularly click-through rates and conversions, have surpassed those of display advertising.

US tech company Clinch, which helps brands integrate shoppable features to their video ads, says that their services are in “high-demand” among their clients and lots of are beginning to launch these experiences for the 2021 year-end holiday shopping season.

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